So you've created an awesome and inspiring project campaign page. So now what?
It is vital you share your project with your current donor base to spread the word. Without letting your donors know about your new campaign, you might not reach your funding goal.
To help you with this process, we’ve created a quick guide of tips and tricks to spreading project awareness.
1. Share it on Social Media
Sharing your project on social media is the most powerful way to spread the word about your project. Social media gives your current donor base the opportunity to share your project with an entirely new audience of like minded people. Did we mention it's free, too?
When you post, be heartfelt and genuine. What is also important to remember is to encourage your donors to re-share your project with their friends. Even someone can't donate monetarily, they can repost your project to help you reach new donors. Just ask them to do so! Personal messages reposted from your donors are powerful.
Remember the ALS ice bucket challenge? This was a perfect example of how social media empowers an organization to reach new donors.
2. Send A Project Link via Email
Sending an email notification is another powerful way you can reach your donors. Click here to see an example of a project campaign email.
Remember, this is another opportunity to ask them to forward your project on to their friends and family.
3. Sending a Direct Mailer
Direct-mailers are still an important tool many organizations use to reach their donors. Click here to see how you can create a direct mailer that's sure to inspire.
4. Create a Media Kit.
Garnering media attention for your project is not only hugely effective, but is also generally free from cost. An media placement can expand your reach like never before, but you'll need to create a media kit to earn one.
Ready to Post Your Project?