Creating a direct-mail letter

In the world of digital media, there is still something special about receiving traditional mail. In fact, it can be a great reference point to help you spread the word about your project.

Need some help creating a direct mail letter for your project campaign? We've got you covered.

1. Make it Personal

Addressing these letters to people helps create a genuine connection between your organization and the donor. 

2. Include a Link to the Project Campaign

Explain that you have created this campaign to raise money for your project and all of the details are available on your page. 

3. Tell your story, but be concise.

There is no right or wrong way to tell your project's story, but keep it concise and to the point. Respect the time of your donors and make it easy for them to follow.

4. Close strong

Have a call to action here - share the link to your project page and encourage the donor to donate and share your story. Remember, this is a very personal message and your closing should reflect this.

Here's a Sample Direct Mail Letter

Dear (insert the name of recipient) ex: John, 

Thank you for your continued support of (Insert nonprofit name). Without the loyalty and backing of donors like you, (insert nonprofit name) would not be able to provide its services to (insert the cause your organization supports) ex: local families struggling from catastrophic circumstances.

We are about to embark upon another project to support (insert who your project will support) ex: families grieving from immense personal loss and need your support.

(insert quick background explanation of why you are completing your project)

Ex: In fall of 2011, Christian Reyes was diagnosed with Anaplastic Ganglioglima a crippling brain cancer. Fighting valiantly until his last breath, Cris died in March of 2012, simultaneously killing the cancer that claimed his life. A Tight-knit family, the Reyes’ were devastated by his passing. Cris had seven siblings.

Although we will never be able to bring back lost family members, Stay Strong aids local families, like the Reyes’, by sponsoring a summer camp specializing in grief counseling. It’s one simple way we can bring our community together to support local families in need.                                              

(Insert explanation of the project and what you need)

Ex: We need your help funding our grief counseling camp this summer. We’ve created a campaign page at LINK OF PAGE to raise money for our camp. There, you can learn more about our project, see our budget and timeline, donate, and share our story with your friends on social media. Even if you aren’t able to contribute monetarily at this time, you can support our camp by sharing the project page with your friends and family.

Together, we can band together and help (reinforce who your project supports) ex: local families cope with devastating loss.

Thank you,

(Insert name) 
(insert position and organization)

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